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NAVIGATING THE SEA OF CULTURE
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Social media scrutiny and the doco causing it
Attention continues to turn towards social platforms negative impacts, in large part inspired by one documentary. Photo by camilo jimenez...
bwmdgroup
Oct 7, 2020
The gamification of high fashion
As brands continue to embrace gaming, we shine the light on Burberry, as they show that gaming can be much more than brand sponsorships...
bwmdgroup
Sep 21, 2020
TikTok and the rise of creators
Influencers have been around for over a decade. But with the rise of TikTok we see the rise of a different type of influencer, a creator....
bwmdgroup
Aug 25, 2020
Stand on your front porch and scream
While global hashtags and messages face backlash, Australians innovate to create both silly and very meaningful messages of support and...
bwmdgroup
Aug 10, 2020
Green moves: brands banishing plastic
The impact of waste on the planet from single-use products has come to light over the last few years. It has been a long and hard fight...
bwmdgroup
Jul 29, 2020
Some implications of longterm WFH arrangements
As working from home becomes a seemingly long-term plan, it's worth considering the social divide this could create as well as how it...
bwmdgroup
Jul 20, 2020
Social platforms crack down on hate
Social media platforms have stepped up and started banning far-right and white supremacy accounts to remove hate speech and violence from...
bwmdgroup
Jul 5, 2020
Influencer pay gap
The influencer industry is set to be a 15 billion dollar industry globally by 2020. It allows brands to promote their products to niche...
bwmdgroup
Jun 29, 2020
Meanwhile, on social media
For most people around the world, everyday activities such as shopping, exercise and socialising are taking place via social media. Most...
bwmdgroup
Jun 29, 2020
Some positive 2020 innovations
Thankfully, among the global world issues dominating 2020 there are groups of passionate and committed people. Those that are driven to...
bwmdgroup
Jun 21, 2020
UV sanitised products take off
How the pandemic has led to new innovations in the hygiene and sanitation space as we return to a world that now appears full of germs....
bwmdgroup
Jun 15, 2020
The workplace of tomorrow
As COVID-19 restrictions start to slowly ease up in Australia and in many nations across the world, the future of the traditional working...
bwmdgroup
Jun 15, 2020
Social distancing gets fashionable
Social distancing via hat? Yep you read that right As many parts of the world begin to slowly reopen, hospitality and retail venues are...
bwmdgroup
May 31, 2020
A space vacay might be closer than you think
SpaceX, the private rocket company founded by billionaire entrepreneur Elon Musk, is set to launch NASA astronauts from US soil for the...
bwmdgroup
May 31, 2020
Sport returning...a little bit differently
As restrictions ease, how will sport need to adapt to return? Coronavirus has wiped the sports calendar across the board. Meaning global...
bwmdgroup
May 25, 2020
The Class of 2020 Sponsorship
With global sporting sponsorships set to fall $17.2B USD this year, brand across the US are turning to a less likely brand...
bwmdgroup
May 25, 2020
Fashion moves in home and online
Covid-19 moves consumers towards comfy clothing and more sustainable practices If you’ve been tempted by any of the recent many eDMs,...
bwmdgroup
May 11, 2020
The future of festivals
Music festivals are facing an uncertain future as COVID- 19 puts a pause on large gatherings for the foreseeable future. In response,...
bwmdgroup
May 11, 2020
Has COVID-19 sped up the shift towards plant-based?
Plant-based foods are increasing in production and widespread availability. Many consumers are switching to a ‘flexitarian’ diet, in a...
bwmdgroup
May 3, 2020
Empty stadiums and cancelled tournaments moves sports fans online
Will coronavirus be the final push eSports needed to become completely mainstream? Photo by Florian Olivo on Unsplash eSports viewership...
bwmdgroup
May 3, 2020
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