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NAVIGATING THE SEA OF CULTURE
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META - facebook's revamp
A quick look into the concept of the metaverse, Mark Zuckerberg’s path to creating even stronger connectivity between people, despite the...
bwmdgroup
Dec 1, 2021
Augmented Shopping
Brands are getting in to AR to provide new experiences for customers within their owned channels. WALMART X FACEBOOK As part of a...
bwmdgroup
Dec 1, 2021
A few key themes this Christmas (advert) season
Unlike the Covid pause on the Christmas ads of 2020, this year the festive ads are coming in hard and fast. We have taken the task of...
bwmdgroup
Nov 18, 2021
Navigating the 'meh' this Mental Health Month
As we find ourselves smack-bang in Mental Health Month, some news and perspectives on our mental health Our iPhones could soon know when...
bwmdgroup
Oct 13, 2021
Australia’s latest dose of vax ads
The brands and agencies asking Aussies to roll up their sleeves If you’ve been watching a lot of free-to-air TV lately you’ll have...
bwmdgroup
Sep 29, 2021
Outdoor is back
While Australia might still be in various stages of lockdown, a lot of the rest of the world has trickled out and about, and with outdoor...
bwmdgroup
Jul 29, 2021
How ads are adjusting to a new normal
As Australians adjust to snap lockdowns and the country intermittently begins to “reopen”, we all navigate our way back to a new sense of...
bwmdgroup
Jun 17, 2021
Web3, Privacy and a brave new world for marketers
Just as we've begun to adjust to swell of economic, political and social changes brought on by the 2020 global pandemic, a new wave of...
bwmdgroup
May 19, 2021
TikTok reshaping editorial news
TikTok has quickly made a huge impact on the digital world over the last few years. But stories based around TikTok are re-shaping news...
bwmdgroup
May 19, 2021
Australia’s budding marijuana market
It’s been 5 years since Australia moved to legalise medicinal cannabis. Let’s take a look at what’s been given the green light. Weed....
bwmdgroup
May 4, 2021
Vaccinfluencers
Who and what are influencing our collective willingness to vaccinate
bwmdgroup
Apr 21, 2021
Normalising sexual wellness
Conversation and our societal relationship towards sex and self-pleasure is changing.
bwmdgroup
Apr 21, 2021
Pause for thought - The emerging menopause care market
Image source: LJNovaScotia from Pixabay Females make up 49.5% of the world population to date. Around 80% will experience, are...
bwmdgroup
Mar 24, 2021
Rethinking rituals after covid
Photo by Emily Bauman on Unsplash With sudden structural hammer that was the pandemic, societal rituals were reshaped and often entirely...
bwmdgroup
Feb 2, 2021
2021 Colour Trends: Inspirational, evocative and usable!
After the year that was, the published 2021 colour trends have a big focus on invoking calm, harmony, serenity with occasional playfulness.
bwmdgroup
Jan 19, 2021
Cultural Icons of 2020
For better or for worse, we look at the people that made a big splash in 2020 George Floyd The tragic murder of George Floyd, by US...
bwmdgroup
Dec 17, 2020
2021 Trend Predictions
Using our small army of clever connections we turn to the experts to listen to what they think might occur in their fields in the coming...
bwmdgroup
Dec 17, 2020
Many embrace, and some morally oppose Black Friday sales
Thanks to the global online promotions calendar, Boxing Day is no longer the revered retail event it once was. With a record Black Friday...
bwmdgroup
Dec 1, 2020
Our favourite 2020 Christmas ads
Christmas ads, along with everything else, look a little different this year.
bwmdgroup
Nov 16, 2020
Pressure on major news networks to remain objective ramps up
Major networks are facing greater scrutiny, but are they also showing signs of change?
bwmdgroup
Nov 16, 2020
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