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NAVIGATING THE SEA OF CULTURE
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A few key themes this Christmas (advert) season
Unlike the Covid pause on the Christmas ads of 2020, this year the festive ads are coming in hard and fast. We have taken the task of...
bwmdgroup
Nov 18, 2021
Social feedia
Social Media's Impact on our eating continues to grow As long as social media has existed so has the perfectly captured breakfast. But...
bwmdgroup
Nov 18, 2021
Australia’s latest dose of vax ads
The brands and agencies asking Aussies to roll up their sleeves If you’ve been watching a lot of free-to-air TV lately you’ll have...
bwmdgroup
Sep 29, 2021
Australia’s budding marijuana market
It’s been 5 years since Australia moved to legalise medicinal cannabis. Let’s take a look at what’s been given the green light. Weed....
bwmdgroup
May 4, 2021
2021 Trend Predictions
Using our small army of clever connections we turn to the experts to listen to what they think might occur in their fields in the coming...
bwmdgroup
Dec 17, 2020
Boozy water: is seltzer the healthier alcoholic beverage we need?
Source: Australian Seltzer Brand Quincy. Image from BrewNews Had you heard about Seltzer in Australia before Dan Murphy’s started serving...
bwmdgroup
Oct 7, 2020
Plant-based eats: sales boosted during pandemic
Its unlikely to come as a surprise that the Plant-Based food market is continuing to grow, but it might be news that the industry's net wort
bwmdgroup
Sep 7, 2020
Dry July isn't the only month we're cutting back
While some stumble into July needing a break from too much drinking, the general trend toward a larger sobriety society continues to...
bwmdgroup
Jul 29, 2020
Green moves: brands banishing plastic
The impact of waste on the planet from single-use products has come to light over the last few years. It has been a long and hard fight...
bwmdgroup
Jul 29, 2020
Pubs are back. Let's celebrate!
Alcohol companies celebrate the return to pubs and socialising as parts of Australia and the world return open up. During the height of...
bwmdgroup
Jul 20, 2020
Social distancing gets fashionable
Social distancing via hat? Yep you read that right As many parts of the world begin to slowly reopen, hospitality and retail venues are...
bwmdgroup
May 31, 2020
The Class of 2020 Sponsorship
With global sporting sponsorships set to fall $17.2B USD this year, brand across the US are turning to a less likely brand...
bwmdgroup
May 25, 2020
Big beer talks local
Major brands hero the little guy in an attempt to generate buy-now-redeem-later sales for pubs. The hospitality industry has all but...
bwmdgroup
May 3, 2020
Has COVID-19 sped up the shift towards plant-based?
Plant-based foods are increasing in production and widespread availability. Many consumers are switching to a ‘flexitarian’ diet, in a...
bwmdgroup
May 3, 2020
Popular in a pandemic
What our new covid habits are A few weeks ago, we witnessed bare supermarket shelves as the pandemic started to gain momentum, but as we...
bwmdgroup
Apr 17, 2020
What does coronavirus mean for influencers?
Being cooped up indoors and unable to socialise with our friends out in the real world, might be a win for the world’s influencers. With...
bwmdgroup
Mar 27, 2020
Quarant-food
One of the sectors that has seen the most change in the past few weeks due to COVID-19 is the food sector. Here’s some ways COVID-19 has...
bwmdgroup
Mar 23, 2020
Coronomics
As mass-hysteria continues to unfold around COVID-19 and many worry about their personal safety and the health of their loved ones, it...
bwmdgroup
Mar 5, 2020
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