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NAVIGATING THE SEA OF CULTURE
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Private Businesses Introducing Chief Health Officers, Another New COVID Norm?
As the words COVID-19, Coronavirus and Pandemic became part of our regular vocabulary in 2020, so too did the integral need for businesses t
bwmdgroup
Aug 25, 2020
Stand on your front porch and scream
While global hashtags and messages face backlash, Australians innovate to create both silly and very meaningful messages of support and...
bwmdgroup
Aug 10, 2020
Connecting with the older generation
With a year that has been devastating for everyone, our mature age citizens have been uniquely impacted. Innovators around the world come...
bwmdgroup
Aug 10, 2020
Melbourne makes mask culture their own
Move over New York City, just because masks are mandatory and the marker of a pretty scary reality doesn't mean that we can't have some...
bwmdgroup
Aug 3, 2020
The show must go on: The adaption of the entertainment industry.
Source: @dumitruvlah_photography from Unsplash.com The cuts to funding in the entertainment industry is an all too vicious cycle we see...
bwmdgroup
Aug 3, 2020
Consumers look local
Australian business is hurting. Years of drought, recent bushfires and the current COVID-19 pandemic have had a major impact, with nearly...
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Aug 3, 2020
Some implications of longterm WFH arrangements
As working from home becomes a seemingly long-term plan, it's worth considering the social divide this could create as well as how it...
bwmdgroup
Jul 20, 2020
The COVID humour continues
As previously discussed 2020's coping mechanism is humour, and as time goes on, and many things get more serious, here is a list of some...
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Jul 20, 2020
Has the dating game changed?
Like the rest of the world, dating will be different post-COVID-19. Hard enough at the best of times, once you’ve thrown in government...
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Jul 13, 2020
A call to cancel 'cancel culture'
As dialogue around self-education and development accelerates, many are questioning whether cancel culture can sometimes be a limiting...
bwmdgroup
Jul 13, 2020
Are Gen-Z disproportionately impacted by the pandemic?
Gen Z are born between 1995 – 2015. For them, they are in their young formative years and yet have had to live through some key life...
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Jul 5, 2020
Social platforms crack down on hate
Social media platforms have stepped up and started banning far-right and white supremacy accounts to remove hate speech and violence from...
bwmdgroup
Jul 5, 2020
Influencer pay gap
The influencer industry is set to be a 15 billion dollar industry globally by 2020. It allows brands to promote their products to niche...
bwmdgroup
Jun 29, 2020
Meanwhile, on social media
For most people around the world, everyday activities such as shopping, exercise and socialising are taking place via social media. Most...
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Jun 29, 2020
When activism becomes action
As the Black Lives Matter movement continues hold collective global attention we are seeing brands take actions that will significantly...
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Jun 29, 2020
The changing expectations of celebrity
As the world continues to face increasing economic and social instability, the way we evaluate our celebrity 'idols' and want them to...
bwmdgroup
Jun 22, 2020
Economy health check
In recent weeks the Reserve Bank governor labelled Australia’s economic downturn ‘not as severe as earlier thought’, a tradie-led...
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Jun 15, 2020
A moment to both reflect and take action
The protests against police brutality and racial discrimination in the United States are starting important conversations worldwide, and...
bwmdgroup
Jun 12, 2020
Trust rises for gov and brand leaders
In uncertain times, honesty, leadership and action build trust in government and brands. Photo by Charles Deluvio on Unsplash Trust in...
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May 29, 2020
The Class of 2020 Sponsorship
With global sporting sponsorships set to fall $17.2B USD this year, brand across the US are turning to a less likely brand...
bwmdgroup
May 25, 2020
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