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NAVIGATING THE SEA OF CULTURE
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The younger vote
Making voting cool again, through social platform initiatives, fashion and celeb power
bwmdgroup
Oct 20, 2020
Boozy water: is seltzer the healthier alcoholic beverage we need?
Source: Australian Seltzer Brand Quincy. Image from BrewNews Had you heard about Seltzer in Australia before Dan Murphy’s started serving...
bwmdgroup
Oct 7, 2020
Social media scrutiny and the doco causing it
Attention continues to turn towards social platforms negative impacts, in large part inspired by one documentary. Photo by camilo jimenez...
bwmdgroup
Oct 7, 2020
The gamification of high fashion
As brands continue to embrace gaming, we shine the light on Burberry, as they show that gaming can be much more than brand sponsorships...
bwmdgroup
Sep 21, 2020
The push towards reality TV, real Australians, of all backgrounds
As 2020 pushes the world along on important social issues, will it be the turning point for a more representative reflection on...
bwmdgroup
Aug 25, 2020
Cannes Uncanned pt 2
With this year’s Cannes Lions Festival cancelled, Cannes have gone digital! Last week we brought you a summary of some of the top talks...
bwmdgroup
Aug 10, 2020
Creativity & Brand - a recap from Cannes unCanned
With this year’s Cannes Lions Festival cancelled, Cannes have gone digital! As there were so many interesting sessions to watch, we...
bwmdgroup
Jul 29, 2020
Honest comms & conversations about female anatomy
Source: Youtube - UNAPOLOGETICALLY, ANNOVERA: Annual, comfortable, controllable birth control Female hygiene and sexual health brands...
bwmdgroup
Jul 20, 2020
The COVID humour continues
As previously discussed 2020's coping mechanism is humour, and as time goes on, and many things get more serious, here is a list of some...
bwmdgroup
Jul 20, 2020
Pubs are back. Let's celebrate!
Alcohol companies celebrate the return to pubs and socialising as parts of Australia and the world return open up. During the height of...
bwmdgroup
Jul 20, 2020
Luxury cars tailored to you
As the economy looks like it will face even tougher times yet, luxury car makers pivot to provide greater flexibility to full and part...
bwmdgroup
Jul 13, 2020
Has the dating game changed?
Like the rest of the world, dating will be different post-COVID-19. Hard enough at the best of times, once you’ve thrown in government...
bwmdgroup
Jul 13, 2020
Influencer pay gap
The influencer industry is set to be a 15 billion dollar industry globally by 2020. It allows brands to promote their products to niche...
bwmdgroup
Jun 29, 2020
When activism becomes action
As the Black Lives Matter movement continues hold collective global attention we are seeing brands take actions that will significantly...
bwmdgroup
Jun 29, 2020
Big beer talks local
Major brands hero the little guy in an attempt to generate buy-now-redeem-later sales for pubs. The hospitality industry has all but...
bwmdgroup
May 3, 2020
The zoom boom
Just a few weeks ago many of us didn't feel the need to call people, let alone video-chat. As we are forced to stay at a physical...
bwmdgroup
Apr 5, 2020
Suppression and survival – the challenges facing global press
One might think, looking at story after story filling our newsfeeds, that journalists must inevitably be very busy in the age of...
bwmdgroup
Apr 5, 2020
Companies getting it right, and wrong
No one has experienced anything like COVID-19 before, which means that a lot of businesses are having to adapt quickly to changes. Some...
bwmdgroup
Apr 5, 2020
Sink or swim? The future of the cruise industry
COVID- 19 has become an existential crisis for the cruise line industry. Described as “perfect petri dishes” or “floating incubators”,...
bwmdgroup
Mar 30, 2020
Fundraising in a crisis
Australia’s not-for-profit and charity sector is feeling the impact of COVID- 19. Many organisations, already strained by bushfires and...
bwmdgroup
Mar 23, 2020
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