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NAVIGATING THE SEA OF CULTURE
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Are Gen-Z disproportionately impacted by the pandemic?
Gen Z are born between 1995 – 2015. For them, they are in their young formative years and yet have had to live through some key life...
bwmdgroup
Jul 5, 2020
When activism becomes action
As the Black Lives Matter movement continues hold collective global attention we are seeing brands take actions that will significantly...
bwmdgroup
Jun 29, 2020
#IsoSkin
How isolation is changing our skin and skincare. Source: Photo by kevin laminto on Unsplash Is ISO skin a thing? I can count the number...
bwmdgroup
Jun 22, 2020
What the future holds for Australia’s university sector
The financial impact of COVID-19 became apparent early for universities, and sadly it shows no sign of subsiding. The government imposed...
bwmdgroup
Jun 22, 2020
The changing expectations of celebrity
As the world continues to face increasing economic and social instability, the way we evaluate our celebrity 'idols' and want them to...
bwmdgroup
Jun 22, 2020
Some positive 2020 innovations
Thankfully, among the global world issues dominating 2020 there are groups of passionate and committed people. Those that are driven to...
bwmdgroup
Jun 21, 2020
UV sanitised products take off
How the pandemic has led to new innovations in the hygiene and sanitation space as we return to a world that now appears full of germs....
bwmdgroup
Jun 15, 2020
Economy health check
In recent weeks the Reserve Bank governor labelled Australia’s economic downturn ‘not as severe as earlier thought’, a tradie-led...
bwmdgroup
Jun 15, 2020
The workplace of tomorrow
As COVID-19 restrictions start to slowly ease up in Australia and in many nations across the world, the future of the traditional working...
bwmdgroup
Jun 15, 2020
A moment to both reflect and take action
The protests against police brutality and racial discrimination in the United States are starting important conversations worldwide, and...
bwmdgroup
Jun 12, 2020
Social distancing gets fashionable
Social distancing via hat? Yep you read that right As many parts of the world begin to slowly reopen, hospitality and retail venues are...
bwmdgroup
May 31, 2020
Brands help calm consumers
As anxiety levels rise brands and platforms innovate to give the people what they need, new and sometimes slightly bizarre ways to...
bwmdgroup
May 31, 2020
Sport returning...a little bit differently
As restrictions ease, how will sport need to adapt to return? Coronavirus has wiped the sports calendar across the board. Meaning global...
bwmdgroup
May 25, 2020
The Class of 2020 Sponsorship
With global sporting sponsorships set to fall $17.2B USD this year, brand across the US are turning to a less likely brand...
bwmdgroup
May 25, 2020
Aussies are feeling anxious about the return to a new normal
In March, we were anxious about having to isolate. Then, pandemic productivity pressures started mounting. Now we're stressed for the...
bwmdgroup
May 25, 2020
The need for nostalgia
With a scary present and an uncertain future it is no wonder people are looking backward. Although retro and nostalgia are ever-present...
bwmdgroup
May 18, 2020
How COVID- 19 is physically changing our spaces
As restrictions start to ease, will the post lockdown world look very physically different? We explore how spaces are changing to adjust...
bwmdgroup
May 18, 2020
Is a pandemic the opportune time to buy a house?
Across Australia, thousands of people familiar with commuting to bustling city business districts each day are now working from their...
bwmdgroup
May 18, 2020
Fashion moves in home and online
Covid-19 moves consumers towards comfy clothing and more sustainable practices If you’ve been tempted by any of the recent many eDMs,...
bwmdgroup
May 11, 2020
Covid consciousness
There’s been an increase in conscious consumption due to the pandemic – focusing on personal health, community, wellbeing and...
bwmdgroup
May 11, 2020
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